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Enabling consultative selling at DPG Media

DPG Media Advertising Belgium wanted to help its sales teams move beyond product pitching and toward consultative, insight-driven conversations. With uman, they now create personalized storylines in minutes, backed by automated client research and instantly accessible, up-to-date sales materials.

DPG Media

DPG Media Belgium is a leading multimedia company that connects advertisers with Belgian audiences across TV, radio, print, and digital platforms including brands like VTM, HLN, and Qmusic.

The challenge

  • Too much sales content made it hard for reps to find the right slides quickly.
  • The large product portfolio was difficult to navigate and keep current.
  • Researching clients manually took hours and reduced time for relationship building.
  • Each sales motion had unique needs and prep processes.

The solution

uman introduced a centralized content system and deal execution module that simplified how sales teams prepare and sell. Reps can now instantly find the right slides, auto-generate meeting insights, and build tailored presentations in minutes.

Why it matters

By simplifying preparation and enriching every conversation with insights, DPG Media Belgium turned consultative selling into a daily reality. Salespeople now spend less time searching and more time building relationships that lead to long-term value.

uman handles everything from research to content generation – allowing our sales team to walk into every meeting sharper, have more impactful conversations, and close more deals. We've seen a significant boost in our win rates and it’s freeing our team to truly focus on building client relationships
Sabrina Van Cutsem
B2B Marketing & Intelligence Director at DPG Media Advertising België
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written by
Sam Huylebroek
CCO