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Increasing cross-sell and accelerating onboarding at msg global

msg global wanted to empower its sales teams to sell a broader portfolio and reduce onboarding time for new hires. With uman, they built a single source of truth for their 150+ products and services. Leading to faster preparation, smarter cross-selling, and better collaboration between sales and experts.

msg global

msg global solutions is a systems integrator, product innovator, and strategic partner with a special focus on enterprise software and services. Their expertise spans insurance, reinsurance, finance, banking, agribusiness, automotive, and manufacturing.

The challenge

  • Product information was scattered across business units and hidden in SharePoint folders.
  • Sales reps focused only on the parts of the portfolio they knew best, missing cross-sell potential.
  • Onboarding new reps was slow due to the portfolio’s complexity and lack of structured knowledge.
  • Product experts were overloaded with repetitive sales support requests.

The solution

uman's centralized portfolio knowledge base with clear ownership and governance. AI automatically surfaces relevant offerings, client cases, and insights, helping sales teams position complete solutions. The platform also provides hands-on prep tools for onboarding, replacing ad-hoc support with structured, guided learning.

Why it matters

By unifying knowledge and automating insights, msg global made it easier for every salesperson to act like an expert. The result: faster onboarding, more complete proposals, and stronger, longer-lasting client relationships.

uman has been a game-changer for msg global. It's not just about faster onboarding for our sales reps; it's about unlocking new cross-sell potential and ensuring our entire portfolio is effectively positioned, driving real revenue growth and empowering our team with the knowledge they need.
Peter De Bruijne
Member of Executive Board Region EMEA and South America at msg global solutions
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written by
Sam Huylebroek
CCO