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Transitioning Proximus from transactional to consultative selling in a saturated market 

You’re not losing deals from lack of effort—but from a broken, reactive system. uman gives top reps a built-in process to spend less time prepping and more time closing.

Proximus

Proximus is a leading European telecom provider serving enterprises with a complex portfolio of products and services. Their sales teams manage multi-stakeholder deals, long cycles, and fast-changing customer needs.

The challenge

  • Reps spent hours on meeting prep and admin instead of selling.
  • Training and enablement content wasn’t being adopted.
  • Forecasting and deal progression lacked consistency.
  • Ramp-up for new sales hires took 9–12 months.

The solution: uman

Proximus rolled out Uman to unify their sales workflows:

  • Business Development: AI-driven prospect research, stakeholder mapping, outreach prep.
  • Deal Execution: Automated meeting prep, CRM updates, proposals, and follow-ups.
  • Account Management: Real-time account updates, automated QBRs, cross-sell opportunity spotting.

Why it matters

By replacing fragmented tools and manual processes with one operating system, Proximus transformed how their sales team works — unlocking productivity, consistency, and growth at scale.

Before uman, our sales reps were stuck in transactional selling. uman now empowers our sales teams with the knowledge and confidence to truly embrace consultative selling, transforming how we engage clients and position our advanced IT solutions.
Pieter D’haens
Chapter Owner Lead - Sales Account Managers Enterprise Area
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written by
Sam Huylebroek
CCO