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Increasing cross-sell opportunities for cccount managers at Randstad

Randstad Belgium wanted to help its account managers move beyond staffing and become trusted advisors who can cross-sell value-added services. With uman, they now have instant access to portfolio knowledge, client insights, and smart tools that make every customer interaction more relevant and effective.

Randstad

Randstad is the world’s largest talent company and a partner of choice to clients. They offer a large suite of HR services, staffing, in-house services, professional talent solutions, and HR consulting.

The challenge

  • The HR services market is saturated, with tighter client budgets and growing competition.
  • Account managers struggled to know the full Randstad portfolio after multiple acquisitions.
  • Manual research limited personalization and slowed down outreach.
  • Teams needed smarter ways to prepare for key meetings and client reviews.

The solution: uman account management

uman's account management product module gives instant access to all service offerings, automatically identifies cross-sell opportunities, and helps personalize outreach based on client type.It also includes ready-to-use templates, qualifying questions, and meeting prep tools for QBRs and strategic discussions.

Why it matters

By combining AI-driven insights with easy access to the full Randstad portfolio, account managers can now engage clients with confidence and depth. They save time, personalize every interaction, and uncover new opportunities.

In our competitive market, uman empowered our account managers to truly stand out by deeply understanding our clients' needs and proactively identifying new cross-sell opportunities across our entire service portfolio. It's transformed how we engage, making us trusted advisors and driving significant account growth.
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written by
Sam Huylebroek
CCO