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Increasing cross-sell opportunities for acccount managers at Randstad

Randstad Belgium wanted to help its account managers do more than sell staffing services. They wanted them to better understand each client and introduce the right additional services at the right time. With uman, account managers now have instant access to the full Randstad portfolio, client insights, and practical tools that help make every customer conversation more relevant and useful.

Randstad

Randstad is the world’s largest talent company. It supports organizations with staffing, in-house services, professional talent solutions, and HR consulting, helping clients manage their workforce across many different needs.

The challenge

Selling in a highly competitive market

With tighter client budgets and strong competition, sales teams needed to be sharper, more relevant, and more trusted in every conversation.

Limited visibility into a growing service portfolio

After multiple acquisitions, account managers struggled to understand and position the full range of services Randstad now offers.

Time-intensive client research and preparation

Manual research and meeting prep reduced personalization and took time away from high-value customer interactions.

uman helps our account managers see the full picture, of the client and of our services.
Randstad
Employee

The solution

uman gives account managers one clear view of all Randstad services.

It helps them:

  • See which services are most relevant for each client
  • Identify cross-sell opportunities more easily
  • Prepare for meetings and QBRs using ready-made templates and questions
  • Personalize outreach without starting from scratch

The results

Minutes

Instead of hours
spent on meeting prep

Daily

Instead of weekly
updates on key accounts
We went from spending hours preparing for meetings to walking in confident, relevant, and ready to add value.
Randstad
Employee

Why it matters

Today, Randstad's account managers go into conversations better prepared and more confident. They spend less time searching for information and more time understanding their clients. This helps them have deeper conversations, uncover new opportunities, and build stronger, long-term relationships.

Want to see how uman can transform your sales team?
Book a demo
written by
Sam Huylebroek
CCO