We have +80 brands, endless combinations, and clients who want one simple solution. uman knows more about the client and our offerings than we ever did.
DPG Media Advertising Belgium sell advertising across more than 80 media brands. With uman, sales teams can now put together personalized stories in just a few minutes, using client insights and sales materials that are always up to date and easy to find.
The challenge
Too much content, no single source of truth
Sales content was spread across multiple tools and locations, making it hard to find the right and up to date materials quickly.
Complex and constantly evolving product offering
A large portfolio was difficult to keep up to date. This led to inconsistent messaging and missed opportunities, since no one knew the latest info.
Time-consuming meeting preparation
Sales people spent hours manually researching clients and preparing for different types of meetings, slowing productivity and focus.
The solution
uman gave DPG Media one central place where sales teams can find everything they need.
Salespeople can now:
- Quickly find the right and latest sales materials
- Automatically get useful information about a client before a meeting
- Build custom presentations in minutes, instead of starting from scratch
The platform is used not only by sales, but also by marketing, sales enablement, and training teams, so everyone works with the same information.
Why it matters
Today, sales teams at DPG Media spend less time searching for information and more time talking to clients. They go into meetings better prepared and with a clearer understanding of the client's business. This makes conversations more relevant and more helpful. At the same time, DPG Media has taken an important step toward working with AI in a practical, everyday way.
The results
Minutes
Related cases
Prep like a machine, sell like a human
Let AI handle the research and prep work — you focus on building relationships and closing deals.
