Up & Cross-sell
uman continuously monitors your customers and identifies up-sell and cross-sell opportunities — complete with the right stakeholders and direct campaign enrollment.
After a meeting uman tells you there is also offering A, B and C that you didn't discuss but are still an opportunity. That works really well.
How uman finds expansion opportunities
From signal detection to campaign enrollment — everything automated
Continuous customer monitoring
uman continuously monitors your customers using external data — annual reports, news, press releases, job postings — combined with transcribed customer conversations. It detects growth signals, organizational changes, and expansion potential from both public sources and your own interactions.
- Annual report analysis
- News & press monitoring
- Conversation insights
Up-sell & cross-sell opportunity detection
Based on customer context, current install base, and your full portfolio, uman identifies concrete up-sell and cross-sell opportunities. Each opportunity comes with timing suggestions — so you know exactly when and what to pitch.
- Install base analysis
- Portfolio matching
- Timing optimization
Stakeholder discovery
For every opportunity, uman automatically identifies the right stakeholders — decision makers, budget owners, champions, and influencers. Contact information is enriched automatically, and connections to your existing relationships are mapped.
- Decision maker identification
- Contact enrichment
- Relationship mapping
Campaign enrollment
Once you've identified an opportunity and the right stakeholders, enroll them directly into personalized outreach sequences. Multi-channel campaigns across email, LinkedIn, and phone — all automated with context-aware messages.
- One-click enrollment
- Personalized sequences
- Multi-channel outreach
Trusted by sales teams worldwide
See how leading companies are transforming their sales process with uman
After a meeting uman tells you there is also offering A, B and C that you didn't discuss but are still an opportunity. That works really well.
We have +80 brands, endless combinations, and clients who want one simple solution. uman knows more about the client and our offerings than we ever did.
Why sales teams trust uman
- Continuous monitoring of all your customers
- Both up-sell and cross-sell opportunities detected
- External data sources automatically integrated
- Stakeholder discovery with contact information
- Direct campaign enrollment from opportunities
- Personalized outreach at scale
- Revenue potential for every opportunity
- Seamless CRM integration
Prep like a machine, sell like a human
Let AI handle the research and prep work — you focus on building relationships and closing deals.
Frequently asked questions
Everything you need to know about uman.
What if I need custom integrations or features?
Enterprise customers can request custom integrations and features. We work closely with large organizations to ensure uman fits seamlessly into their existing tech stack and workflows.
Does uman work for account management, not just new sales?
Yes! uman is designed for the full customer lifecycle. Account managers use features like health monitoring, cross-sell opportunity detection, and customer meeting preparation to grow existing accounts — not just win new ones.
How does pricing work?
uman offers flexible per-seat pricing with volume discounts for larger teams. We have plans for individual sales reps, small teams, and enterprise organizations. Contact us for a custom quote based on your team size and needs.
What makes uman different from other sales tools?
uman is built specifically for complex B2B sales — not just lead generation. We cover the entire sales cycle: prospecting, meeting prep, deal coaching, CRM updates, and account management. Most importantly, our AI understands your specific products and customers.
Is my data secure?
Absolutely. uman is SOC 2 Type II certified and GDPR compliant. We use AES-256 encryption for all data at rest and in transit. We never share your data with third parties, and you can request deletion at any time.
How does uman integrate with my existing CRM?
uman connects with HubSpot, Salesforce, MS Dynamics 365, and SAP CRM through secure OAuth authentication. Once connected, data syncs automatically — meeting notes, deal updates, and activity logs are pushed to your CRM without any manual data entry.