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Sales Coaching

Sales Coaching

Real-time deal scoring, qualification gap analysis, and personalized coaching steps — powered by your CRM data and customer conversations.

Stop guessing. Get coached on exactly what to do next for every deal.

After a meeting uman tells you there is also offering A, B and C that you didn't discuss but are still an opportunity. That works really well.

Stef KnaepkensChief AI Officer,Plat4mation

Complete sales coaching system

From deal scoring to post-meeting feedback — coaching at every step

Deal qualification scoring

uman automatically scores every deal based on qualification criteria like BANT, MEDDIC, or your custom framework. See exactly where each deal stands and what's missing.

  • Automatic scoring
  • Gap identification
  • Framework agnostic
  • Real-time updates
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Gap analysis & missing info

Instantly see what information is missing from each deal. uman highlights gaps in your qualification — unknown budget, missing stakeholders, unclear timeline — so you know exactly what to uncover next.

  • Missing data alerts
  • Stakeholder gaps
  • Timeline visibility
  • Risk indicators
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Personalized deal coaching steps

Get AI-generated next steps tailored to each deal's situation. Not generic advice — specific actions based on your deal stage, qualification gaps, and what's worked in similar deals.

  • Context-aware advice
  • Prioritized actions
  • Based on win patterns
  • Stage-specific
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Post-meeting coaching insights

After every customer meeting, uman analyzes the conversation and provides coaching feedback. Did you cover all key topics? What objections need follow-up? What should you do differently next time?

  • Meeting analysis
  • Talk ratio insights
  • Objection tracking
  • Action items
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Trusted by sales teams worldwide

See how leading companies are transforming their sales process with uman

After a meeting uman tells you there is also offering A, B and C that you didn't discuss but are still an opportunity. That works really well.

Stef Knaepkens
Chief AI Officer,Plat4mation
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After introducing uman, the EAT sales ratio has increased by +20%.

Frédéric Vendevovre
Founder and CEO,Halifax Consulting
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uman delivers real-time, tailored insights that have not only boosted our win rates and cross-sell opportunities but also drastically cut down on administrative tasks, saving our team countless hours.

Raf Alexander
Founder & Managing Partner,Flexso
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We have +80 brands, endless combinations, and clients who want one simple solution. uman knows more about the client and our offerings than we ever did.

Sabrina Van Cutsem
B2B Marketing & Intelligence Director ,DPG Media
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Why sales teams trust uman

  1. Know exactly which deals to prioritize
  2. Never miss qualification gaps again
  3. Get specific next steps, not generic advice
  4. Learn from every meeting automatically
  5. Improve faster with continuous feedback
  6. Managers coach more effectively
  7. Onboard new reps 50% faster
  8. Win more deals with proven patterns

Prep like a machine, sell like a human

Let AI handle the research and prep work — you focus on building relationships and closing deals.

Trusted by 100+ enterprises
Join over 25k sales reps

Frequently asked questions

Everything you need to know about uman.

What if I need custom integrations or features?

Enterprise customers can request custom integrations and features. We work closely with large organizations to ensure uman fits seamlessly into their existing tech stack and workflows.

Does uman work for account management, not just new sales?

Yes! uman is designed for the full customer lifecycle. Account managers use features like health monitoring, cross-sell opportunity detection, and customer meeting preparation to grow existing accounts — not just win new ones.

How does pricing work?

uman offers flexible per-seat pricing with volume discounts for larger teams. We have plans for individual sales reps, small teams, and enterprise organizations. Contact us for a custom quote based on your team size and needs.

What makes uman different from other sales tools?

uman is built specifically for complex B2B sales — not just lead generation. We cover the entire sales cycle: prospecting, meeting prep, deal coaching, CRM updates, and account management. Most importantly, our AI understands your specific products and customers.

Is my data secure?

Absolutely. uman is SOC 2 Type II certified and GDPR compliant. We use AES-256 encryption for all data at rest and in transit. We never share your data with third parties, and you can request deletion at any time.

How does uman integrate with my existing CRM?

uman connects with HubSpot, Salesforce, MS Dynamics 365, and SAP CRM through secure OAuth authentication. Once connected, data syncs automatically — meeting notes, deal updates, and activity logs are pushed to your CRM without any manual data entry.