The coaching sessions provided us with valuable insights into customer engagement.
msg global wanted to empower its sales teams to sell a broader portfolio and reduce onboarding time for new hires. With uman, they built a single source of truth for their 150+ products and services. Leading to faster preparation, smarter cross-selling, and better collaboration between sales and experts.
The challenge
Fragmented product knowledge
Product information was scattered across business units and hidden in SharePoint folders. Everyone had to keep on looking in folders to find the correct info.
Limited portfolio coverage in sales conversations
Sales staff focused only on the parts of the portfolio they knew best. Not being up to date with the latest info, and missing cross-sell potential.
High dependency on product experts
Product experts were overloaded with repetitive sales support requests. There was no centralized place for the team to work together.
The solution
uman's centralized portfolio knowledge base with clear ownership and governance. AI automatically surfaces relevant offerings, client cases, and insights, helping sales teams position complete solutions. The platform also provides hands-on prep tools for onboarding, replacing ad-hoc support with structured, guided learning.
Why it matters
By unifying knowledge and automating insights, msg global made it easier for every salesperson to act like an expert. The result: faster onboarding, more complete proposals, and stronger, longer-lasting client relationships.
The results
+ Retention
Related cases
Prep like a machine, sell like a human
Let AI handle the research and prep work — you focus on building relationships and closing deals.
