After introducing uman, the EAT sales ratio has increased by +20%.
Halifax wanted to increase their EAT ratio and help their sales understand and sell over 50 offerings.
The challenge
Increase EAT
Ensuring sales teams consistently demonstrate expertise, authority, and trust in customer conversations. All leading to an increase in EAT. The EAT sales ratio measures how much of a sales team's time is spent on activities that directly move deals forward.
Unify and make the team fully understand over 50 offerings
Making sure every salesperson fully understands a broad and complex portfolio — and can position it clearly and consistently. Leaving no missed opportunities on the table.
Increase employee productivity across the entire sales team
Helping the entire sales team work more efficiently, without increasing dependency on internal support or adding complexity. Efficiency across the board.
The solution
uman helps Halifax's employees write faster proposals by fully understanding their own offerings, and the prospects' needs. Meanwhile, we find their key stakeholders' contact information, speeding up the process even faster. All this efficiency and productivity gains, lead to an increased EAT sales ratio of +20% and decreasing time writing proposals by 80%.
*The EAT sales ratio measures how much of a sales team's time is spent on activities that directly move deals forward.
Why it matters
When sales teams clearly understand what they sell and how to position it, everything moves faster. By increasing EAT, unifying more than 50 offerings into a single shared understanding, Halifax can scale growth with confidence and predictiveness.
The results
80%
Prep like a machine, sell like a human
Let AI handle the research and prep work — you focus on building relationships and closing deals.
